The Popularity of CBD in America (user trends and growth)

The use of CBD has been steadily increasing, as the stigma around using a cannabis based product has certainly improved.

But just how popular is CBD?

From Obscurity to Celebrity
If you asked someone about the compounds in cannabis even 10 years ago, you’d be lucky to get any information. Today, however, CBD (cannabidiol) is a well known and widely celebrated cannabis compound.

A 2019 Gallup poll found that 64% of US adults are familiar with CBD and CBD products (1).

In fact, cannabis as a whole has gained in popularity. In 1969, only 12% of US adults asked believed that cannabis should be legalized. That number is in stark contrast to modern views however. In 2018 66% of US adults approved of cannabis legalization (2).

CBD Business Growing
It’s not just approval and familiarity that is increasing, with CBD business on the move and only expected to grow.

A report by Data Bridge Market Research found that the CBD oil market is expected to experience a growth rate of 31.90% from 2020 to 2027 (3).

CBD’s Peak Popularity
Today, CBD is legal in all 50 states, provided that it is hemp-derived and does not contain more than 0.3% THC.

While CBD business is growing, current public interest seems to have recently reached its highest point. Google Trends found that in May of 2019 searches involving CBD were at their highest ever. Google searches for CBD are yet to reach the May 2019 numbers again and have on average, been on the decline since (4).

The Bottom Line
Public knowledge and approval around CBD have certainly come a long way, contributing to the widespread legalization and market growth we are experiencing today. However, searches involving CBD have decreased since 2019, possibly indicating that public interest is also decreasing. It could also mean that the prevalence of CBD stores and more accessible information is aiding in people's information gathering. CBD is more prevalent in the average consumer's household and trends suggest consumers will continue using CBD as a credible health and wellness aid.